Interesting. What we know as light beer was originally marketed as diet beer. The idea was first (and only) attempted by the Rheingold Brewery with Gablinger's Diet Beer in 1967. Unfortunately for Rheingold, the product had zero market appeal and was quickly shelved. Shortly after its inconspicuous debut, the recipe was given to the Meister Brau company, which used it to produce Meister Brau Lite (the precursor to Miller Lite). Being a Tuesday, I'm off to enjoy a few Diet Millers (or Miller's Diet?) myself.Above: Joseph L. Owades, the inventor of diet beer and the reason Wednesdays suck.
2 comments:
Well technically you'd be off to enjoy a few "Millers Diet". Or perhaps you could have a "Miller's Diet" or multiple "Miller's Diets".
Glavin
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