Ladies Love Bean

I got an L.L. Bean catalogue in the mail last night, which is kinda weird because no one in my house has ordered anything from them - ever. But then again, when has anyone's interests ever really lined up that closely with their actual mail (paid subscriptions aside)? Not often, if history is any guide. L.L. Bean founder Leon Leonwood Bean (no shit) started by selling a waterproof hunting boot through a catalogue whose circulation was nothing more than a list of out of state hunting licensees. I'm sure it's a touch more sophisticated today, but the principle seems the same.