Friday, May 18, 2007

Cell Phone Society

According to a new study by the CDC, 12.8% of American households are now wireless-phone only. This has to have a huge impact on traditional polling techniques that rely on land-lines. I've heard rumblings about this for a while and while no one is quite sure what to make of the impact of all of this, I have to believe it's going to be a major issue in the polling world over the next few years.

No comments: